ic! berlin - screwless eyewear
November 20th, 2019,
Introducing ic! berlin
CRAFTSMANSHIP | DEDICATION | INDEPENDENCE | IMAGINATION
ic! berlin has created a new and unique segment in the eyewear industry that is creating quite a stir.
The innovative one-of-a-kind screwless hinge that has been developed by ic! berlin is a game changer, meaning there's nothing to work loose or fall out. No screws also mean that ic! berlin frames can be broken down and rebuilt by hand, with no extra tools, in a matter of seconds (current world record: 3.3 seconds).
The philosophy of the founder, Ralph Anderl, hinges on these 4 cornerstones and is apparent in very pair of frames that comes out of the Produktion Haus in Berlin-Marzahn, Germany.
“Before Fashion there was craftsmanship. What little was there had to be good and had to last. Taking care of something, repairing, mending – these were once virtues, not always buying new. A pair of shoes to last a lifetime. Preindustrial life: simple and structured.”
“To create something, to own something, that is more than the sum of its parts, not churned out of soulless machines with no connection to the human world. The near, the understandable, the tangible. Handmade by real people. So goes the journey. A revolution: from back to front! From the Middle Ages to the post-industrial world of mass-produced products.”
ic! berlin makes glasses in our own Produktion Haus in Berlin. Precious treasures for the eyes and nose. Made by Berliners, not an anonymous multinational corporation. Built to last, not to become obsolete when the next model “hits the market. With a little love an ic! berlin frame will be with you your whole life long.”
“We make glasses for everybody – everybody, who doesn’t want to be like everybody else. We make glasses for your face. For round, oblong, oval, square, angular, soft, large and small faces. Glasses that are exciting, quiet, bombastic, silent, edgy, classic. Zen-like cohesion or rebellious screams, but above all, functional; weightless and gentle on the skin. Marching to the beat of our own drum. Bucking the norm. Breaking the mould. No bandwagons. We are not fashion lemmings.”
Explore all that ic! berlin has to offer in their current collections, available at select Eyestar Optical locations across Canada, or online at www.eyestar.ca